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Bringing together decades of design expertise and exquisite British manufacturing, Hug Rug x Graham & Brown is a celebration of craftsmanship, design and shared values. A friendship that began at university, two established British brands have come together to create a timeless collection.
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Bringing together two fourth-generation British businesses, this collaboration pairs signature design with everyday practicality, showcasing florals, foliage-inspired patterns and bold statement prints. Handcrafted in-house, each design reflects a shared dedication to British craftsmanship, thoughtful design and sustainability.
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From Ceiling to Floor
A jungle daydream full of character and curiosity. Treetop Troop Green invites you into a lush canopy where imagination roams wild.
Already available as a wallpaper or window furnishing, this design has now been reimagined underfoot. Sign up now to be the first to shop.
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A captivating blend of artistry and imagination, this design brings whimsical woodland creatures to life against lush tropical foliage. The layered detailing creates depth, intrigue and a sense of discovery within any space.
Forest is a rich green inspired by the quiet strength of woodland canopies. Its earthy richness grounds interiors with calm, connection and an elevated natural warmth - transforming rooms into nurturing, contemplative spaces.
Tailored to your exact measurements, Treetop Troop introduces a bold, jungle‑inspired motif in rich greens and blues. Its playful yet sophisticated pattern adds character and depth, crafted precisely for your space.
This Graham & Brown x Hug Rug collaboration showcases a signature foliage‑inspired pattern, adding refined texture and nature‑led design that brings quiet luxury and timeless style to the space.
A Pattern that Travels
Fresh with colours of Summer, Wallflower Day is bursting with life. Arranged against a sage green backdrop, colourful florals blossom
Coming soon as a rug too, with the pattern reworked to complete the full room.
SHOP WALLFLOWERDiscover more coordinated pieces that bring together timeless design, thoughtful creativity and beautifully made products for every home.
80 years of design & British craftsmanship
Discover how our collaboration came to life — where 80 years of design and British craftsmanship come together.
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Introducing 8 iconic designs, for 8 iconic decades. This collection reimagines 8 archive designs in contemporary new ways. Each design tells a chapter of the Graham & Brown story, inviting customers to celebrate heritage while creating loving homes for modern life.
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