Enjoy 20% off everything today - your seasonal refresh starts here. T&Cs apply
Design your next
Dream Room
Sign in or create a Graham & Brown account to add products to your wish list and get started on transforming your space.
.jpg?crop=3:4&width=900&quality=85&auto=webp)
For the first time in our history, we are launching a premium A/B roll design across six stunning colourways for our Design of the Year 2026. This innovative approach allows us to showcase the full impact of the pattern across an expansive 41 x 39 inch (104cm x 100cm) repeat – maximizing scale, drama, and design like never before.
An A/B roll design features a large-scale pattern that spans across two coordinated wallpaper rolls before repeating. Unlike traditional formats, A/B rolls work in tandem – alternating between Roll A and Roll B – to create a seamless, uninterrupted visual flow. It’s the ideal format for showcasing bold, expansive motifs with maximum impact.
Our first ever A/B roll design, Eternal Weave, brings this concept to life with a striking 41 x 39 inch (104cm x 100cm) repeat that flows effortlessly across both rolls. Crafted to elevate scale and storytelling, this layout is designed for precision and visual harmony.
Installation Tip: To ensure the pattern aligns correctly, alternate the drops as you hang them – start with Drop A, then Drop B, then A again, and so on. Avoid using one roll completely before switching, as this can disrupt the design flow. For full installation instructions, please refer to the product label.
