Divine Damson Ultra Flat Matte Resistant Emulsion

Proudly introducing Graham & Brown's Color of the Year 2026, Divine Damson. This opulent shade is inspired by the lush tones of ripe damson and fig. Its layered depth shifts gently with the light, revealing hints of mulberry and garnet. Luxurious yet comforting, our Color of the Year brings warmth to any space - perfect for adding drama in a subtle, yet liveable way. Perfectly partnered with our Design of the Year 2026, Eternal Weave. Due to the richness of its pigment, Divine Damson is available exclusively in our Ultra Flat Matte Resistant Emulsion and Interior Trim Eggshell (Semi Gloss) finishes - carefully chosen to do justice to its distinctive color. As a true chameleon shade, it transforms as it dries, revealing unexpected depths and elegance with every brushstroke. On first view, the wet paint color may appear slightly different, a little lighter and brighter, than expected. But trust the process: as the paint dries, it reveals its true depth, settling into a rich, even finish. This natural transformation is all part of the process, revealing the character and quality that define every Graham & Brown color. For the best finish, we recommend applying a minimum of three coats to achieve the full depth and richness of this color.