International Wallpaper Week

Decorating Therapy: A look at how decorating our homes is getting us through lockdown

86%

Have undertaken a
DIY project during
lockdown

What have we been doing?

Redecorated

50%

Weeded Garden / Patio

46%

Painted Garden Fence

22%

Electrical & Plumbing

19%
54%

have learnt new DIY skills they wouldn’t have tried before

94 %

of those doing DIY think it has been good for their mental health and wellbeing!

NOW THAT’S SOMETHING TO GET EXCITED ABOUT!
43% say doing somethingmade them feel better
42% say it helped keepthem busy
9% say it helped to keeptheir mind active
73% stats
73%

had a DIY task on their to-do list for a while but struggled to find the time

71% stats
71%

say that lockdown meant there was no excuse but to get on with it

AND WE’RE NOT DONE YET!
74%

of us enjoyed it so much that we plan to do more out of lockdown!

WHAT ARE WE SEARCHING FOR?

During lockdown, we’ve seen a major increase in online searches related to wallpaper.

124%

increase in searches for ‘How To Wallpaper’

22%

Uplift in searched for 'Wallpaper'

49%

More searches for wallpaper than paint

60%

Increases in searches for 'Office Wallpaper'

BRINGING THE OUTSIDE IN!
COSY COCOONS
SIMPLICITY, ORDER AND BALANCE
increase in searches fortropical and floral prints 24%
increase in searches for moody florals 22%
increase in searches for geometrics 22%
HOW IS IT GOING?
57%

felt confident about starting their DIY project

HEY GOOD FOR YOU!
43%

didn’t feel confident enough to take on the project

YOU CAN DO IT!
124%

increase in searches for ‘How To Wallpaper’

21%

have bought their decorating items and are ready to go!

FAMILY TIME
64%

Of parents doing
DIY say their kids
got involved too

26% are taking more of aninterest because of lackof activities
of children are simplyhappy to take partand get involved 25%
10% are searching foractivities that can bedone as a family
4% are using their own timeto find YouTube tutorialsto learn DIY skills
66%

of parents agree that DIY tasks helped their kids’ mental health and wellbeing!

AND THAT’S WHAT YOU CALL QUALITY TIME!
30% say it has helpedkeep the kids active
28% say it has kept thembusy and out of trouble!
25% agree it has kepttheir minds occupied
23% think the period hastaught themnew skills
BUT THAT’S NOT ALL...
13%

say that doing DIY tasks together during the lockdown period has helped to improve their relationships.