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Inside The Business
As we pass the halfway point of 2026, it feels like the right moment to look back on a year that has already given us so much to celebrate. From new collections and collaborations with some of the most exciting names in interiors, to our first pop-up in New York and, of course, our 80th birthday, this year has quickly become one to remember.
I wanted to gather a few of those highlights in one place, partly to say thank you to our community, and partly because I still can’t quite believe how much we’ve packed in. Here are some of our favourite moments so far, and a glimpse into how each moment came to life.
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A fresh way to tell our story
On 2nd February, we celebrated our 80th birthday, with eight decades since my Great Grandfather, Harold Graham, and his best friend, Henry Brown, produced their very first rolls of wallpaper in Blackburn, Lancashire. It felt like the right time to refresh how we present ourselves: not to reinvent who we are, but to express it more clearly than ever.
The result is a confident new identity rooted in our history. A modernised logo, a bespoke typeface drawn from four generations of the Graham & Brown family, and our signature blue, 1946, named for the year it all began. Alongside it came a new tagline, At Home Since 1946, which captures something we’ve always believed: that good design is about more than a space; it’s about how that space makes you feel.
We also made it easier to shop the full room online. Our new hot-spotting feature lets you build a complete look and add every product to your basket with just a click, making it simpler than ever to bring home a room you love.
A fresh way to tell our story
On 2nd February, we celebrated our 80th birthday, with eight decades since my Great Grandfather, Harold Graham, and his best friend, Henry Brown, produced their very first rolls of wallpaper in Blackburn, Lancashire. It felt like the right time to refresh how we present ourselves: not to reinvent who we are, but to express it more clearly than ever.
The result is a confident new identity rooted in our history. A modernised logo, a bespoke typeface drawn from four generations of the Graham & Brown family, and our signature blue, 1946, named for the year it all began. Alongside it came a new tagline, At Home Since 1946, which captures something we’ve always believed: that good design is about more than a space; it’s about how that space makes you feel.
We also made it easier to shop the full room online. Our new hot-spotting feature lets you build a complete look and add every product to your basket with just a click, making it simpler than ever to bring home a room you love.
Solstice has been one of the most joyful collections to bring to life this year. Rooted in the beauty of bygone eras yet reimagined for modern living, it draws on a bohemian spirit. Bold botanicals inspired by Britain’s gardens, tapestry-like detailing and whimsical forest motifs in earthy, vibrant tones.
Six new paint colours join the collection too, balancing three richly saturated shades with three lighter, uplifting ones. Many of the designs now extend across coordinating curtains and blinds as well, so every window can be perfectly partnered with the wider scheme.
In June, we unveiled Create, the fifth colour story in our collaboration with The Sensory Home® and its founder, Pippa Jameson. Where our earlier palettes explored calm, connection, concentration, and comfort, Create is designed around energy, with a warm, grounded set of four mid-tone shades intended to support the moments when we cook, make, and lose ourselves in creative work.
It's been a natural next step for us, and a real pleasure to build on the response to our first Sensory Home collaboration with a palette designed to bring a little warmth and movement into the home.
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OPENING OUR DOORS
One of the things I’m proudest of this year is how much closer we’ve grown to our community, both online and in person. Our showrooms on the King’s Road in Chelsea and in Knutsford have become genuine homes for the brand, creating places where people can see and feel our designs in real rooms, and it’s been lovely to watch those communities grow around them.
The real highlight, though, was taking Graham & Brown to New York City. This year we partnered with Style Editor and Creative Director Kate Berry to launch ‘Garden in the Sky’ at our first New York City pop-up - a collection of wallpapers and bespoke murals inspired by Kate’s own terrace garden, high above the city. New York was the perfect backdrop to share our designs with a whole new audience, and an exciting milestone for the whole team. You can read more in Bringing Nature Home with Kate Berry.
OPENING OUR DOORS
One of the things I’m proudest of this year is how much closer we’ve grown to our community, both online and in person. Our showrooms on the King’s Road in Chelsea and in Knutsford have become genuine homes for the brand, creating places where people can see and feel our designs in real rooms, and it’s been lovely to watch those communities grow around them.
The real highlight, though, was taking Graham & Brown to New York City. This year we partnered with Style Editor and Creative Director Kate Berry to launch ‘Garden in the Sky’ at our first New York City pop-up - a collection of wallpapers and bespoke murals inspired by Kate’s own terrace garden, high above the city. New York was the perfect backdrop to share our designs with a whole new audience, and an exciting milestone for the whole team. You can read more in Bringing Nature Home with Kate Berry.
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The Spring/Summer 2026 ‘Solstice’ Collection embraces a bohemian spirit through artistic, unconventional design.
Our latest collection of made-to-measure wall murals, designed to make an impact and transform your entire room.
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A collection that brings the beauty of the garden indoors. Inspired by hand‑trained espaliers and a love of faux bois.
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Created to enhance how we feel at home, this carefully curated palette of 17 colours is grouped into five collections.
Iona Graham
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