Graham & Brown Introduces 8 iconic designs, for 8 iconic decades
Graham & Brown is set to launch a new wallpaper collection celebrating 80 years of design. The collection honours four generations of creativity, innovation and craftsmanship that have shaped the brand since its beginnings in Blackburn, Lancashire in 1946.
Shop the CollectionCreated by the Graham & Brown family, design studio and colleagues who have been part of the brand’s journey, it is a heartfelt celebration of the people, creativity and shared moments that have shaped the business into where it is today.
Launching on 2 February 2026, Graham & Brown’s official 80th birthday. This collection reimagines 8 archive designs in contemporary new ways. Each design tells a chapter of the Graham & Brown story, inviting customers to celebrate heritage while creating loving homes for modern life.
Renaissance draws inspiration from the very first wallpaper ever produced by Graham & Brown, this landmark design emerged from the company’s printing presses in 1946. Paying homage to the glamour of Art Deco, our studio has reimagined this timeless motif for the modern home, unveiling a fresh expression of heritage in three beautiful colourways.
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The name Watery Lane flows from the earliest chapters of Graham & Brown’s story. Long before the company became a household name, founders Harold Graham and Henry Brown ran a small wallpaper shop in the 1930s at Intack on Accrington Road. Nearby stood Water Street Mill, where the very first rolls of Graham & Brown wallpaper were produced, close to the aptly named Watery Lane. In 1946, the duo purchased India Mill on Haygarth Street, expanding it throughout the 1970s as demand for their designs flourished. Watery Lane Wallpaper pays quiet tribute to these humble beginnings.
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Daisyfield blooms from a cherished chapter in Graham & Brown’s history. In the early 1970s, as the business grew, the brand acquired Daisyfield Mill in Blackburn, a space that marked a new era of growth and creativity. With florals forever woven into the fabric of Graham & Brown’s design language, the brand wanted to honour this legacy and the light hearted spirit through the Daisyfield name.
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Desire pays tribute to one of Graham & Brown’s most enduring motifs: the Damask. Loved since the brand’s earliest days, it feels only fitting to reinterpret this classic pattern as part of the 80-year celebration. From the traditional printing presses of the past to adorning the outside of India Mill, this design continues to captivate today in homes around the world. Recreating the ornate flourishes in new colourways gives the design a contemporary edge.
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Inspired by a treasured archive design, Midsummer is lovingly reimagined by the Graham & Brown studio. The pink and silver colourway carries a special sense of nostalgia, fondly remembered by Iona from her childhood bedroom, now elevated with a fresh and contemporary new look.
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As the collections grow, so does the story. The late 1980s mark a new chapter with the opening of the Roman Road warehouse, a purpose-built space designed to house an expanding and increasingly innovative range. Around the same time, the brand’s first retail shops open across the North West bringing Graham & Brown designs closer to the homes that inspire them. In a full circle moment, Graham & Brown opened their first showroom on the King’s Road in London in September 2025. Echoing this spirit of creativity and reinvention, the Roman design draws on the grandeur of classical still life, inspired by an archive piece from the early 1990s.
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Just as today’s digital ‘factory of the future’ drives innovation, Graham & Brown transformed UK manufacturing decades earlier with the introduction of rotary screen printing, led by the second generation of the Graham & Brown families. First launched as brilliantly simple designs that were white, easy to hang and easy to remove. Design 314, inspired by Art Deco styling, quickly became a bestseller and remains a firm favourite with decorators and customers alike. Reimagined for this collection, it celebrates timeless appeal and enduring innovation.
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Originally launched in 2014 as a heavyweight vinyl texture, the iconic black Crocodile design quickly becomes a bestseller and remains a firm favourite to this day. Reimagined for the 80-year collection, Crocodile is elevated with added texture, celebrating a design the Graham & Brown community continues to love and style in their homes. The design features luxurious flock detailing that highlights the scales of the crocodile texture, creating a soft, raised finish that invites touch as much as it catches the eye.
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This collection is more than wallpaper
It’s a celebration of 80 years of passion, creativity and the loving homes our designs have helped shape along the way. Whether you’re drawn to heritage patterns or modern textures, each design offers a piece of the Graham & Brown story and is ready to become part of yours.
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