Graham & Brown prides itself on its initiatives in the wallcovering market. Today’s renewed interest in patterned papers and dynamic wallcovering effects has much to do with Graham & Brown. We were one of the first companies to work in conjunction with high-profile designers such as Laurence Llewelyn-Bowen, Julien Macdonald, Hemingway Design and Marcel Wanders.
Our annual Young Designers initiative, which in 2006 gave five graduates from the Royal College of Art the opportunity to see their designs come to life as a limited edition range of wallpapers, is continued proof of Graham & Brown’s approach to walls is a medium for “personal expression”. The recent Drama collection reflects the best of Graham & Brown’s design heritage in printing and technology.
Graham & Brown now boasts companies in countries all around the world, from the US, Canada, Russia and Holland to France, Poland and China (all locations feature in their award-winning advertising campaign currently running). As a result, we are recognised as a powerful creative source which provides added value for its customers and constantly stretches consumers awareness of pattern and colour.
“It’s vital for us to be well-respected for our heritage but also to be appreciated for our contemporary thinking and lateral approach to design,” says Mark Radford, Director of Design, Marketing & Home at Graham & Brown. “We want to combine good innovation and excellent, ever-improving design skills with a long-term commitment to the market, understanding what customers want for decorating every wall in their house. We want to inspire people to think differently about their homes.”
Graham & Brown’s future plans are ambitious and global. We aim to be the leading experts in providing decorative wall solutions for people’s homes, no matter where they may be in the world, at an affordable price. Like the way high street fashion brings the latest looks to an increasingly savvy, sophisticated market, so too does Graham & Brown want to bring the market great quality wallcoverings at accessible prices. “We’re aiming at the smart shopper, someone who recognises good design for what it is, at every level of the market,” says Andrew Graham, Chief Executive of Graham & Brown.
“With our heritage, there is a strong sense of values and integrity but we are just as passionate about continuing to be a progressive, innovative company. Wallpaper is our backbone but a whole host of decorative wall products is our future. Using our creative talent and experience in design & colour trends, combined with a total commitment to always think differently, we are going to develop Graham & Brown as a truly global business, where its history and base is in the UK, but its presence is felt worldwide,” he continues.
“We want people to not only like what we produce but to talk about it, enjoy it, celebrate it.”