'Paste-the-wall' is industry talk for wallpaper that has a special backing, which allows it to be hung dry from the roll, and thus reduces the installation time by around a half.

In simple terms this means that unlike conventional wallpapers, the backing paper is dimensionally stable, so doesn't expand when it gets wet. This means you don't have to paste the back (although you can if you prefer), or soak it (like pre-pasted products) so there is no need to "book" or soak the wallpaper.

This means you can save around 5 minutes on every piece hung. PLUS, there's no need for a pasting table, or soaking trough and because you're hanging from the roll dry, there is less mess, and the paper is easier to cut and trim.

Graham & Brown launched this type of product with Straight Up, and has now developed an extensive range of product on the Easy Décor Label.